LCD TV

What is LCD TV. LCD (Liquid-crystal display) televisions TV's are color television that use LCD technology to produce picture. These televisions are much slimmer and lighter than CRTs of a similar size and come in much larger screen sizes as well. LCDs are more practical than CRTs in many ways and manufacturing costs fell their eventual dominance of the television market is all but guaranteed.

LCD televisions recently have surpassed sales of CRT televisions worldwide and its sales figures are relative to other technologies is accelerating. The LCD TV is quickly replacing the only other major competitor in the large-screen market the plasma TV. LCD TV's are the most widely produced and sold television today pushing all other technology into niche roles.

One of the best LCD TV's on the market today is the fantastic KDL-40S5500 from Sony.

Sony KDL-40S5500 LCD TV

With the stunning new KDL-40S5500 LCD TV from Sony you can enjoy magnificent image clarity, colour and definition with this very stylish affordable TV. The KDL-40S5500 has truly superb 1920 x 1080 pixel resolution with Bravia Engine 3 picture enhancement technologies. The KDL-40S5500 brings true HD experience into your living room in all its large-screen beauty.

The Live Colour of the Sony KDL-40S5500 delivers ultimate colour purity while it's Advanced Contrast Enhancer gives the darkest blacks in the darkest scenes. The One-touch Scene Select allows you to simply alter the picture and sound settings to best suit what you're watching. The KDL-40S5500A comes with a range of Eco Settings for example Light Sensor which allows you to adjust screen brightness and reduce energy consumption and your bills of course.

It's four HDMI connections make it easy for you to connect High Definition sources such as Blu-ray and games consoles. It is also DLNA-enabled making it the centre piece of a home network of other compatible media devices. You can enjoy your music, video and pictures to a completely whole new level.

The Sony KDL-40S5500 LCD TV has a built-in USB Media Player which enables you to connect to other devices. The AppliCast function allows you to check on-screen RSS feeds of news and other information whilst watching your favourite TV programmes. The 24p True Cinema of the KDL-40S5500 presents movies exactly as the director intended and the advanced S-Force Front Surround technology gives you stunning cinema sound.

To read customer reviews for the Sony KDL-40S5500 (click here)

Sony KDL-40S5500 LCD TV Features

* 33,000:1 contrast ratio
* 50hz
* Built-in digital TV tuner
* 3x HDMI, 2x SCART, 1x Component
* BRAVIA Engine 2 Technology
* NICAM stereo sound
* Includes Sony 3 Year Guarantee
* Available in 32"

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